Always On the Ready
Always On the Ready
Judy is a tool kit that offers supplies and preparation for unexpected situations. Collaborating with brand, strategy and industrial design teams, I led the digital design for the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.
Judy is a tool kit that offers supplies and preparation for unexpected situations. In close collaboration with brand, strategy, and industrial design teams, I led the digital design portion of the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.
Judy is a tool kit that offers supplies and preparation for unexpected situations. Collaborating with brand, strategy and industrial design teams, I led the digital design for the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.
As the project evolved, Judy morphed from a single product offering into three different size options. This, along with some other business adjustments, had implications on our initial digital strategy – yet we ultimately found elegant solutions to these issues while still maintaning key features of the site.
As the project evolved, Judy morphed from a single product offering into three different size options. This, along with some other business adjustments, had implications on our initial digital strategy – yet we ultimately found elegant solutions to these issues while still maintaning key features of the site.
Copy
Gus Esselstyn
Marni Kane
Copy
Gus Esselstyn
Marni Kane
Digital
Maria Bonello
Jesseca Delano
Ryan Lasswell
Digital
Maria Bonello
Jesseca Delano
Ryan Lasswell
Digital
Maria Bonello
Jesseca Delano
Ryan Lasswell
Illustration
James Graham
Illustration
James Graham
Illustration
James Graham
Industrial Design
Christian Poulsen
Industrial Design
Christian Poulsen
Development
Daryl Keeter
Development
Daryl Keeter