Judy

Always On the Ready

Judy is a tool kit that offers supplies and preparation for unexpected situations. Collaborating with brand, strategy and industrial design teams, I led the digital design for the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.

Judy is a tool kit that offers supplies and preparation for unexpected situations. In close collaboration with brand, strategy, and industrial design teams, I led the digital design portion of the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.

Judy is a tool kit that offers supplies and preparation for unexpected situations. Collaborating with brand, strategy and industrial design teams, I led the digital design for the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.

As the project evolved, Judy morphed from a single product offering into three different size options. This, along with some other business adjustments, had implications on our initial digital strategy – yet we ultimately found elegant solutions to these issues while still maintaning key features of the site.