Web
Visual Design
Digital Strategy
Hi-Fi Prototypes
Web
Visual Design
Digital Strategy
Interactive Prototypes
Web
Visual Design
Digital Strategy
Hi-Fi Prototypes

Judy

Judy

Judy

JUD_Hero

Always On the Ready

Always On the Ready

Judy is a tool kit that offers supplies and preparation for unexpected situations. Collaborating with brand, strategy and industrial design teams, I led the digital design for the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.

Judy is a tool kit that offers supplies and preparation for unexpected situations. In close collaboration with brand, strategy, and industrial design teams, I led the digital design portion of the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.

Judy is a tool kit that offers supplies and preparation for unexpected situations. Collaborating with brand, strategy and industrial design teams, I led the digital design for the project with the goal of creating a site experience that was ownable and delightful, yet straight-forward and direct.

JUD_Photo1
JUD_Photo2
JUD_Mobile3

As the project evolved, Judy morphed from a single product offering into three different size options. This, along with some other business adjustments, had implications on our initial digital strategy – yet we ultimately found elegant solutions to these issues while still maintaning key features of the site.

As the project evolved, Judy morphed from a single product offering into three different size options. This, along with some other business adjustments, had implications on our initial digital strategy – yet we ultimately found elegant solutions to these issues while still maintaning key features of the site.

JUD_Mobile1
JUD_Desktop1
JUD_Mobile2
JUD_Desktop5
JUD_Component
JUD_Combo
Brand
Aisling Flynn
Adriana Gonzales
Brand
Aisling Flynn
Adriana Gonzales

Copy
Gus Esselstyn
Marni Kane

Copy
Gus Esselstyn
Marni Kane

Digital
Maria Bonello
Jesseca Delano
Ryan Lasswell

Digital
Maria Bonello
Jesseca Delano
Ryan Lasswell

Digital
Maria Bonello
Jesseca Delano
Ryan Lasswell

Illustration
James Graham

Illustration
James Graham

Illustration
James Graham

Industrial Design
Christian Poulsen

Industrial Design
Christian Poulsen

Development
Daryl Keeter

Development
Daryl Keeter