Product & Web
UX Flows
Visual Design
Digital Style Guide
Product & Web
UX Flows
Visual Design
Digital Style Guide
Product & Web
UX Flows
Visual Design
Digital Style Guide

Simplist

Simplist

Simplist

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Making Mortgages Simple

Making Mortgages Simple

Simplist is easing the process of finding a mortgage by offering personalized results and a convenient product dashboard that guides users along the way. As digital design lead, I worked with UX on user flows while collaborating with brand to apply the visual identity across various digital touchpoints.

Simplist is easing the process of finding a mortgage by offering personalized results and a convenient product dashboard that guides users along the way. As digital design lead, I worked with UX to create successful user flows while collaborating with brand to apply the visual identity across various digital touchpoints.

Simplist is easing the process of finding a mortgage by offering personalized results and a convenient product dashboard that guides users along the way. As digital design lead, I worked with UX to create successful user flows while collaborating with brand to apply the visual identity across various digital touchpoints.

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Our initial focus began with the user onboarding flow, with the goal of creating a system that could scale across devices. From both UX and visual perspectives, we explored various styles, layouts and interactions until we came to a viable solution.

Our initial focus began with the user onboarding flow, with the goal of creating a system that could scale across devices. From both UX and visual perspectives, we explored various styles, layouts and interactions until we came to a viable solution.

Our initial focus began with the user onboarding flow, with the goal of creating a system that could scale across devices. From both UX and visual perspectives, we explored various styles, layouts and interactions until we came to a viable solution.

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The final outcome of the design combined many aspects of our initial exploration, but we ultimately went with an approach that kept true to our key values of simplicity and clarity. We then applied this visual style to the rest of the touchpoints in order to create a unified digital experience.

The final outcome of the design combined many aspects of our initial exploration, but we ultimately went with an approach that kept true to our key values of simplicity and clarity. We then applied this visual style to the rest of the touchpoints in order to create a unified digital experience.

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Brand
Felix Hutell
Andrew Teoh
Brand
Felix Hutell
Andrew Teoh
Brand
Felix Hutell
Andrew Teoh

Copy
Sarah Hecht

Copy
Sarah Hecht

Digital
Saygun Erkaraman
Ryan Lasswell

Digital
Saygun Erkaraman
Ryan Lasswell